H&M scores again

Singer Lana Del Rey has been confirmed as the new face of H&M's Autumn/Winter 2012 campaign.

(Del Rey in latest campaign)

Today High Street giants H&M have confirmed the rumours that Lana Del Rey will be the new face of their AW 2012 campaign. Rumours surfaced last month when sources close to Del Rey revealed that the star was in the process of shooting for the Swedish fashion house.

This is another big fashion hit for the well-established signer. Del Rey has already had a bag named after her for Mulberry, appeared on the cover of British Vogue and has signed with model agency, Next Models. She has already recorded a cover of Blue Velvet for a short film for H&M that will be released on their website in September. Snippits and Edits from this short will then be used to make up the television commercial that will air shortly after.

This is also another big hit for H&M themselves as they are currently preparing for collaborations with Masion Martin Margiela and Anna Dello Russo which are both forecast to land in stores later this year.

Excited is an understatement for how I am feeling about this news.


B.